Last week Noel-Levitz released their 2010 edition on the E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. To create their report they surveyed more than 1,000 high school students about their online behavior and expectations. I’m not going to rehash the complete report here, but if you are looking for that, Karlyn over at .eduGuru wrote a nice summary or simply go download the report for yourself. What I would like to do is present a few very interesting data points and discuss exactly how we address those points.
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One of the first things we realized when starting nuCloud is that our map tools can be used for so much more than just campus maps. Any sort of virtual tour that can be accomplished through a map is a possible use of the software. Because we have a strong background in higher education it makes sense for us to start with that market, but it is by no means the only viable solution. Part of demonstrating these different uses is giving examples. By clicking on the image below you can see an example of our mapping tool used to explore historic Fenway Park in Boston, MA.
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Leave it to a major player like Cisco Systems to investment in showing off their newest data center through a flashy interactive map. Cisco recently spent $80 million in the renovation of an unused office building on its campus in Richardson, Texas. What better way to fully display this achievement than through an interactive map?
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When I look at different interactive maps and virtual tours around the web, more often than not there is a very distinct difference between the two. After all, a map is a map and a tour sometimes includes a map, but I’ve noticed that people commonly call anything a virtual tour including the following:
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Did you see the post last week on the TargetX iThink blog, The “Secret Menu” of the Campus Visit by Trent Gilbert? Trent has been exploring college campuses getting his fair share of tours of the scripted nature. In a short video clip Trent tells us, “There are all these things I could do… but I’m never invited to do them.”
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As the costs of gas and traveling continue to go up many prospective students will not visit as many campuses as previous classes enjoyed. A simple to use and vibrant interactive map or virtual tour can sometimes be the deciding factor in your institution making the short list of travel destinations. A recent Associated Press article, 10 ways to control the cost of college visits, instructs prospective students to take virtual tours as the #1 step before actually visiting a college. The article also shares that “It’s not atypical for someone to spend $3,000 on travel, food, and lodging costs for such visits before selecting a school to attend”.
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