Leave it to a major player like Cisco Systems to investment in showing off their newest data center through a flashy interactive map. Cisco recently spent $80 million in the renovation of an unused office building on its campus in Richardson, Texas. What better way to fully display this achievement than through an interactive map?
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When I look at different interactive maps and virtual tours around the web, more often than not there is a very distinct difference between the two. After all, a map is a map and a tour sometimes includes a map, but I’ve noticed that people commonly call anything a virtual tour including the following:
Did you see the post last week on the TargetX iThink blog, The “Secret Menu” of the Campus Visit by Trent Gilbert? Trent has been exploring college campuses getting his fair share of tours of the scripted nature. In a short video clip Trent tells us, “There are all these things I could do… but I’m never invited to do them.”
Read MoreAs the costs of gas and traveling continue to go up many prospective students will not visit as many campuses as previous classes enjoyed. A simple to use and vibrant interactive map or virtual tour can sometimes be the deciding factor in your institution making the short list of travel destinations. A recent Associated Press article, 10 ways to control the cost of college visits, instructs prospective students to take virtual tours as the #1 step before actually visiting a college. The article also shares that “It’s not atypical for someone to spend $3,000 on travel, food, and lodging costs for such visits before selecting a school to attend”.
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