Preparing for college is an exciting time for young people, but it can also feel a little overwhelming. With so many colleges and universities to choose from, it can be a challenge to know where to begin. Even after a prospective student has narrowed the list down to a few top choices, figuring out how to physically visit the campuses is difficult, especially if it involves expensive travel. Some colleges offer virtual tours online and that can be very helpful, but many of these are limited in scope, somewhat sterile, and a little too “pitchy” in their efforts to recruit prospective students. The best virtual tours are those that use student video, with real students serving as peer-to-peer tour guides. These presentations are much more authentic and more interesting.
Read More
Last week St. Mike launched an interactive campus tour in a slightly different format. St. Mike launched their tour completely through YouTube. The creator of the tour, Mallory Wood, was recently interviewed by collegewebeditor. What is really interesting from the post is Mallory’s insistence on crediting Seth Odell with the idea on his blog almost a year ago.
Read More
Last week Noel-Levitz released their 2010 edition on the E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. To create their report they surveyed more than 1,000 high school students about their online behavior and expectations. I’m not going to rehash the complete report here, but if you are looking for that, Karlyn over at .eduGuru wrote a nice summary or simply go download the report for yourself. What I would like to do is present a few very interesting data points and discuss exactly how we address those points.
Read More
Last week our friend Mike Richwalsky over at HighEdWebTech blogged about a student produced video that doubles as a campus tour. I think the video says it all so I’m also going to embed it here.
Read More
Online video has reached critical mass. Earlier this month comScore released compelling data stating that American’s viewed 11.4 billion videos for a total duration of 558 million hours in the month of July. Yes that’s right 11 BILLION videos! So let’s break this down a little bit:
Read More
So you have already been convinced why you need to have videos on your website, so the next obvious question is what types of videos are there to have?
Read More
