Archives

There is no doubt that having a new student attend your institution is a process. In the simplest, most direct path they need to: Complete the application process Pass the internal acceptance process and be accepted Decide to attend and show up Of course in the real world things aren’t this simple. There are many paths that can lead to the first step of this applying process. In the 21st century it is virtually impossible …

It has already been proven that the use of interactive campus maps really boosts the image of your school in the eyes of parents and prospective students alike. And with the great variety of styles and types of campus maps available, you can customize yours to truly fit your campus’s unique image. However, have you gone a step beyond image and asked yourself if your interactive campus map really helps your school to stand out …

A little while back our friend Georgy Cohen wrote a thoughtful post about aligning offline and online content.  The new world of marketing requires a seamless transition between offline content and the growing world of online content. These two marketing strategies must mesh seamlessly to provide one continuous experience for people interacting with your campus. An interactive campus map is a powerful tool to align these two marketing strategies and bridge the gap between the …

It wasn’t that long ago, and still is considered the norm on some websites, that if you wanted to see a map of a college campus you would download a .pdf copy.  Shortly after, people began saving the maps as image files, either .jpg or ,png.  Don’t get me wrong .pdf’s still have a place because of their great ability to print a clean document.  However now through software like flash and javascript people want …

With the continued growth of technology, many of the things we take for granted have been greatly enhanced by that of computer and mobile software. Take the standard map, for instance. For those of us who don’t know the difference between North and South or 1/3 of a mile, technology has made getting around to various restaurants, hotels, cities, and states all the more easier and convenient. This is especially true for those young adults …

College is the doorway students enter when they exit high school. Like any unknown doorway, it can lead to strange, fascinating, and surprising places. Often times though, the challenge isn’t getting students to walk through that door, it’s getting them to stay in it. A great way for colleges to recruit potential students is with interactive virtual campus tours. These are tours that take place online and allow students and parents to “navigate” through the …