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Nearly half of all students who visit a university’s website will explore an interactive map. More importantly, 30 percent of students and 40 percent of parents who view the map said the maps improved their feelings about a school. And not one student reported feeling worse about a school after exploring a map. This important finding from the recent 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions …

One of the biggest decisions that any family faces is where their kids go to college.  Is it in an urban area or suburban area, what are the dorms like, how much does it cost and is it a place where they can envision spending a significant portion of their life? A key element of the decision making process is the actual campus. Where is the dining facility and how does it relate to the freshmen dorms? What …

This week two of our executive team members are in sunny Los Angles at our partner OmniUpdate’s user conference 2011.  OmniUpdate is the leader in the Content Management System (CMS) space in higher education and we are honored to be presenting at their conference. The two presentations that Michael Fienen and Kyle James will be presenting are a group discussion on Social Media and your Campus – What is (or Isn’t) Working and a marketing …

Earlier this year Hobsons came out with its annual report on undergraduate student recruitment.  Similar to the results we reported earlier this year from Noel-Levitz, this report also stresses the value of the campus visit and the online virtual tour.  What is really interesting in Hobsons’ data is that both the campus visit and virtual tour provide value in the search, applying and final decision process.  This essentially covers all the levels of the recruitment …

As we have posted over the last few weeks most of our team will be at the conference.  We also used our Interactive Campus Mapping tool to create a map for the conference.  If you are trying to figure out your way around Cincinnati or are simply interested in reading up on some of the stops that we will be visiting while at the conference then you are in luck.  Check out this interactive map …

Last week St. Mike launched an interactive campus tour in a slightly different format.  St. Mike launched their tour completely through YouTube.  The creator of the tour, Mallory Wood, was recently interviewed by collegewebeditor.  What is really interesting from the post is Mallory’s insistence on crediting Seth Odell with the idea on his blog almost a year ago. Mallory also goes on to share in the article that a driving focus of her tour was …

We are going to take a moment to brag about a recent customer’s map.  The University of Missouri recently launched a new interactive campus map on their undergraduate admissions website. Check out the map and see what you think . Being on their admissions website, the map had obvious recruitment purposes as we recently learned from the Noel-Levitz study.  Programmer/Analyst-Expert, Paul Gilzow, goes on to say: “We realized the importance of an interactive campus map …

Last week Noel-Levitz released their 2010 edition on the E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process.  To create their report they surveyed more than 1,000 high school students about their online behavior and expectations.  I’m not going to rehash the complete report here, but if you are looking for that, Karlyn over at .eduGuru wrote a nice summary or simply go download the report …

When we say we know higher education web, we mean it.  This year we have two members of our management team who will be giving three presentations at HighEdWeb 2010.  HighEdWeb is one of the better, and arguably the best, conference for higher education web developers and marketers. Co-Founder Kyle James will be giving two presentations this year.  The first is an updated version of his red stapler winning 2008 presentation on web analytics.  The …

After months (okay, years) of development and going back and forth many times we have finally launched eduRank!  eduRank is a traffic ranking service for .edu domains.  Essentially what we have been able to do is to take a list of over 1,500 college and university websites, and by collecting multiple data points and running these through our own algorithm, we have been able to rank the traffic and authority of these websites.  Because we …