Interactive maps don’t have to always be of the campus. Really, they can and should highlight everything that’s different or outstanding about your school. Here is a fun example that might get your ideas tickling: Ohio State put together an interactive map of their latest recruits, including position played, weight/height, ranking, and origin. Though simple, it quite likely has been a much-visited map because of how essential the information is to the identity of the Buckeye state, and to Ohio State’s many fans.
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Cloud computing is an emerging technology that seems to be taking off. From the growth of mobile technology such as smartphones and tablets, to the changing scopes of businesses and their employees doing more and more work online than offline, the ability to access our information from anywhere in the world has become a surprisingly refreshing and popular idea.
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There are many reasons why creating an interactive campus map is crucial to competing with existing universities and colleges. The basic driving force for developing your school’s own interactive map is staying competitive with what other schools are doing to improve student recruitment and retention.
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A recent report out from the Pew Internet and American Life Project provides hard data on the growing prevalence of smartphones in the daily lives of Americans and points to the need for all institutions to go mobile with their online operations to tap into this influential group of people.
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The interactive campus map has rapidly become an integral part of the college recruitment process. It allows students to access information first hand about a general layout of a campus whenever they are in the world. Although it is still important to visit campuses in person, this is not always possible. The interactive campus map gives students an opportunity to experience the college in a way that they would not be able to otherwise.
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Nearly half of all students who visit a university’s website will explore an interactive map. More importantly, 30 percent of students and 40 percent of parents who view the map said the maps improved their feelings about a school. And not one student reported feeling worse about a school after exploring a map.
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One of the biggest decisions that any family faces is where their kids go to college. Is it in an urban area or suburban area, what are the dorms like, how much does it cost and is it a place where they can envision spending a significant portion of their life?
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This week two of our executive team members are in sunny Los Angles at our partner OmniUpdate’s user conference 2011. OmniUpdate is the leader in the Content Management System (CMS) space in higher education and we are honored to be presenting at their conference.
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Earlier this year Hobsons came out with its annual report on undergraduate student recruitment. Similar to the results we reported earlier this year from Noel-Levitz, this report also stresses the value of the campus visit and the online virtual tour. What is really interesting in Hobsons’ data is that both the campus visit and virtual tour provide value in the search, applying and final decision process. This essentially covers all the levels of the recruitment funnel.
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As we have posted over the last few weeks most of our team will be at the conference. We also used our Interactive Campus Mapping tool to create a map for the conference. If you are trying to figure out your way around Cincinnati or are simply interested in reading up on some of the stops that we will be visiting while at the conference then you are in luck. Check out this interactive map around the city for all the important locations and a few extra that we decided to throw in.
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